Cowan, K., Ketron, S. and Kostyk, A. (2018) How Virtual Environments Enhance Brand Experiences: The Role of Cognitive Engagement. 14th Global Brand Conference, Berlin, Germany, 08-10 May 2019.
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Abstract
No abstract available.
| Item Type: | Conference or Workshop Item |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Kostyk, Dr Alena |
| Authors: | Cowan, K., Ketron, S., and Kostyk, A. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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Deposit and Record Details
Deposit and Record Details