Luxury Brand Identity and Digital Strategy

Cowan, K. and Kostyk, A. (2019) Luxury Brand Identity and Digital Strategy. 22nd AMS World Marketing Congress, Edinburgh, UK, 09-12 Jul 2019.

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Item Type:Conference or Workshop Item
Glasgow Author(s) Enlighten ID:Kostyk, Dr Alena
Authors: Cowan, K., and Kostyk, A.
College/School:College of Social Sciences > Adam Smith Business School > Management

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