Modern Versus Traditional Luxury Brand Digital Strategy

Cowan, K. and Kostyk, A. (2018) Modern Versus Traditional Luxury Brand Digital Strategy. In: Global Marketing Conference, Tokyo, Japan, 26-29 Jul 2018, pp. 257-262.

Full text not currently available from Enlighten.

Abstract

No abstract available.

Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Kostyk, Dr Alena
Authors: Cowan, K., and Kostyk, A.
College/School:College of Social Sciences > Adam Smith Business School > Management

University Staff: Request a correction | Enlighten Editors: Update this record