Cowan, K. and Kostyk, A. (2018) Modern Versus Traditional Luxury Brand Digital Strategy. In: Global Marketing Conference, Tokyo, Japan, 26-29 Jul 2018, pp. 257-262.
Full text not currently available from Enlighten.
Abstract
No abstract available.
Item Type: | Conference Proceedings |
---|---|
Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Kostyk, Dr Alena |
Authors: | Cowan, K., and Kostyk, A. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
University Staff: Request a correction | Enlighten Editors: Update this record