Using surveytainment to counter declining survey data quality

Kostyk, A. , Zhou, W. and Hyman, M. R. (2019) Using surveytainment to counter declining survey data quality. Journal of Business Research, 95, pp. 211-219. (doi: 10.1016/j.jbusres.2018.10.024)

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One continuing problem for survey researchers is self-reports submitted by inattentive, disengaged, or mischievous respondents. Embedding entertainment-based interruptions—surveytainment—into a questionnaire may improve data quality. After proposing affect regulation and process interruption as the theoretical basis for surveytainment's efficacy, findings from four associated empirical studies are summarized. Collectively, these results suggest survey researchers consider adding surveytainment elements to their questionnaires. In closing, conclusions and implications for future research are discussed.

Item Type:Articles
Glasgow Author(s) Enlighten ID:Kostyk, Dr Alena
Authors: Kostyk, A., Zhou, W., and Hyman, M. R.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of Business Research
ISSN (Online):1873-7978
Published Online:20 October 2018

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