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Evaluating the Impacts of Celebrity Endorsers on Consumers Perceptions and Donation Intention in the Context of Non-for-profit Brands

Riahi Pour, P. (2015) Evaluating the Impacts of Celebrity Endorsers on Consumers Perceptions and Donation Intention in the Context of Non-for-profit Brands. 3rd International Annual Conference on Branding, Athens, Greece, 27-30 July 2015.

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Abstract

No abstract available.

Item Type:Conference or Workshop Item
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Riahi Pour, Dr Parichehr
Authors: Riahi Pour, P.
College/School:College of Social Sciences > Adam Smith Business School > Management
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