Riahi Pour, P. (2017) To donate or not to donate? Qualitative Investigation of the Donation Intention-Behaviour Gap in Charity Celebrity-Endorsed Campaigns. 46th European Marketing Academy Conference (EMAC), Groningen, The Netherlands, 23-26 May 2017.
Full text not currently available from Enlighten.
Abstract
No abstract available.
Item Type: | Conference or Workshop Item |
---|---|
Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Riahi Pour, Dr Parichehr |
Authors: | Riahi Pour, P. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
University Staff: Request a correction | Enlighten Editors: Update this record