Riahi Pour, P. (2017) To donate or not to donate? Qualitative Investigation of the Donation Intention-Behaviour Gap in Charity Celebrity-Endorsed Campaigns. 46th European Marketing Academy Conference (EMAC), Groningen, The Netherlands, 23-26 May 2017.
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Abstract
No abstract available.
| Item Type: | Conference or Workshop Item |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Riahi Pour, Dr Parichehr |
| Authors: | Riahi Pour, P. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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Deposit and Record Details
Deposit and Record Details