Examination of the Donation Attitude-Behaviour Gap in the Context of Celebrity-Endorsed Charities

Riahi Pour, P. (2018) Examination of the Donation Attitude-Behaviour Gap in the Context of Celebrity-Endorsed Charities. 53rd Annual American Association of Marketing (AMA)-Sheth Foundation Doctoral Consortium, Leeds, UK, 27-30 June 2018.

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Abstract

No abstract available.

Item Type:Conference or Workshop Item
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Riahi Pour, Dr Parichehr
Authors: Riahi Pour, P.
College/School:College of Social Sciences > Adam Smith Business School > Management
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