Exploring contemporary patterns of cultural consumption: offline and online film watching in the UK

Hanchard, M. , Merrington, P. , Wessels, B. and Yates, S. (2019) Exploring contemporary patterns of cultural consumption: offline and online film watching in the UK. Emerald Open Research, 1, 16. (doi: 10.35241/emeraldopenres.13196.1)

202034.pdf - Published Version
Available under License Creative Commons Attribution.



This paper focuses on patterns of film consumption within cultural consumption more broadly to assess trends in consumerism such as eclectic consumption, individualised consumption and omnivorous/univorous consumption and whether economic background and status feature in shaping cultural consumption. We focus on film because it is widely consumed, online and offline, and has many genres that vary in terms of perceived artistic and entertainment value. In broad terms, film is differentiated between mainstream commercially driven film such as Hollywood blockbusters, middlebrow ‘feel good’ movies and independent arthouse and foreign language film. Our empirical statistical analysis shows that film consumers watch a wide range of genres. However, films deemed to hold artistic value such as arthouse and foreign language feature as part of broad and wide-ranging pattern of consumption of film that attracts its own dedicated consumers. Though we found that social and economic factors remain predictors of cultural consumption the overall picture is more complex than a simple direct correspondence and perceptions of other cultural forms also play a role. Those likely to consume arthouse and foreign language film consume other film genres and other cultural forms genres and those who ‘prefer’ arthouse and foreign language film have slightly more constrained socio-economic characteristics. Overall, we find that economic and cultural factors such income, education, and wider consumption of culture are significant in patterns of film consumption.

Item Type:Articles
Additional Information:Version 1; peer review: 2 approved.
Keywords:Film, cultural consumption, consumers, latent class analysis, audience reception studies.
Glasgow Author(s) Enlighten ID:Wessels, Professor Bridgette and Merrington, Dr Peter and Hanchard, Dr Matthew
Authors: Hanchard, M., Merrington, P., Wessels, B., and Yates, S.
Subjects:H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
N Fine Arts > N Visual arts (General) For photography, see TR
College/School:College of Social Sciences > School of Social and Political Sciences > Sociology Anthropology and Applied Social Sciences
Journal Name:Emerald Open Research
Journal Abbr.:Emerald Op Res
ISSN (Online):2631-3952
Copyright Holders:Copyright © 2019 Hanchard et al.
First Published:First published in Emerald Open Research 1: 16
Publisher Policy:Reproduced under a Creative Commons License
Related URLs:
Data DOI:10.5525/gla.researchdata.884

University Staff: Request a correction | Enlighten Editors: Update this record

Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
304999Beyond the Multiplex: Audiences for Specialised Film in English RegionsBridgette WesselsArts and Humanities Research Council (AHRC)AH/P005780/2S&PS - Sociology