Intercultural communication in tourism

Jack, G., Phipps, A. and Barrientos Arriaga, O. (2020) Intercultural communication in tourism. In: Jackson, J. (ed.) The Routledge Handbook of Language and Intercultural Communication. 2nd Edition. Series: Routledge handbooks in applied linguistics. Routledge: Abingdon, Oxon ; New York, NY, pp. 535-554. ISBN 9781138389458 (doi: 10.4324/9781003036210-40)

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The booming global tourism industry presents increasing opportunity for the study of languages and intercultural communication in the multilingual and cross-cultural encounters between tourists/guests and locals, amongst tourists, and amongst employees. This chapter outlines and critically evaluates three principal approaches to this end, each with a shared set of conceptual concerns, methodological strategies, and topics that may sometimes overlap. The tourism impacts approach addresses the positive and negative social and cultural effects of tourism through social psychological contact theory, phenomenological and existentialist traditions, studies of language attitudes and motivations for intercultural learning, linguistic and cultural commodification (notably in indigenous contexts), and tourist behaviour management. The language of tourism approach encompasses well-established sociolinguistic perspectives, together with critical discourse and critical language awareness, and postcolonial viewpoints. Finally, the intercultural encounters approach foregrounds ethnographic inquiry, and the concept of tourist talk (TT) in institutionalised settings. Limitations with each approach, and directions for future research, are noted. The chapter ends with a call to accelerate the development of the emerging decolonial agenda in studies of tourism, languages, and intercultural communication.

Item Type:Book Sections
Glasgow Author(s) Enlighten ID:Phipps, Professor Alison
Authors: Jack, G., Phipps, A., and Barrientos Arriaga, O.
College/School:College of Social Sciences > School of Education > Creativity Culture and Faith
College of Social Sciences > School of Education > Culture, Literacies, Inclusion & Pedagogy
Copyright Holders:Copyright © 2020 The Contributors
First Published:First published in The Routledge Handbook of Language and Intercultural Communication. 2nd Edition: 535-554
Publisher Policy:Reproduced in accordance with the publisher copyright policy

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