Measuring Aesthetic in Design

Khalighy, S., Green, G., Scheepers, C. and Whittet, C. (2014) Measuring Aesthetic in Design. In: 13th International Design Conference (Design 2014), Dubrovnik, Croatia, 19-22 May 2014, pp. 2083-2094.

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Measuring aesthetics as a substantial part of design has not been considerably developed yet due to its qualitative nature. This research aims to develop a capable system in order to measure the defined qualities of aesthetics. This process is achieved by conducting design experiments in which eye-tracking technology is used as an objective tool to quantify the major qualities of beauty. The results of the experiments confirm the potential of using this approach in order to reach the ultimate model of aesthetic measurement.

Item Type:Conference Proceedings
Additional Information:First published in Proceedings of the 13th International Design Conference, 19-22 May 2014, Dubrovnik, Croatia: 2083-2094
Glasgow Author(s) Enlighten ID:Scheepers, Dr Christoph
Authors: Khalighy, S., Green, G., Scheepers, C., and Whittet, C.
College/School:College of Medical Veterinary and Life Sciences > School of Psychology & Neuroscience

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