Olfactory control, aroma power and organizational smellscapes

Warren, S. and Riach, K. (2017) Olfactory control, aroma power and organizational smellscapes. In: Henshaw, V., McLean, K., Medway, D., Perkins, C. and Warnaby, G. (eds.) Designing with Smell: Practices, Techniques and Challenges. Taylor & Francis. ISBN 9781315666273 (doi: 10.4324/9781315666273)

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Abstract

This chapter explores ‘aroma management’ in consumption spaces, workplaces and other institutional settings, reviewing debates in architectural design, sensory marketing and the natural sciences. We argue that the biologically deterministic assumptions upon which these developments are premised silences considerations of power and ethics, and propose an alternative socio-cultural reading of these phenomena, taking our lead from sensory anthropology. We highlight the role culture plays in the creation of organizational olfactory experiences and demonstrate that olfactory design and aroma management cannot be taken as independent of either professional norms or the employee bodies that experience, negotiate and themselves contribute to organizational smellscapes.

Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Riach, Professor Kathleen
Authors: Warren, S., and Riach, K.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Taylor & Francis
ISBN:9781315666273

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