Dong, X., Veloutsou, C. and Morgan-Thomas, A. (2019) Negative Consumer Engagement. 14th Global Brand Conference, Berlin, Germany, 8-10 May 2019.
Full text not currently available from Enlighten.
Abstract
No abstract available.
Item Type: | Conference or Workshop Item |
---|---|
Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Morgan-Thomas, Professor Anna and Veloutsou, Professor Cleopatra |
Authors: | Dong, X., Veloutsou, C., and Morgan-Thomas, A. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
University Staff: Request a correction | Enlighten Editors: Update this record