Negative Consumer Engagement

Dong, X., Veloutsou, C. and Morgan-Thomas, A. (2019) Negative Consumer Engagement. 14th Global Brand Conference, Berlin, Germany, 8-10 May 2019.

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No abstract available.

Item Type:Conference or Workshop Item
Glasgow Author(s) Enlighten ID:Morgan-Thomas, Professor Anna and Veloutsou, Professor Cleopatra
Authors: Dong, X., Veloutsou, C., and Morgan-Thomas, A.
College/School:College of Social Sciences > Adam Smith Business School > Management

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