Bigne, E., Chatzipanagiotou, K. and Mafe, C. (2019) Type of Eye Gaze Affects Ewom Adoption: An Eye Tracking and Self-report Study. 10th Innovation, Entrepreneurship, Knowledge Academy (INEKA) Conference, Verona, Italy, 11-13 June 2019.
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| Item Type: | Conference or Workshop Item |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Chatzipanagiotou, Dr Kalliopi |
| Authors: | Bigne, E., Chatzipanagiotou, K., and Mafe, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Related URLs: |
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