Sandıkcı, Ö. and Kravets, O. (2019) CCT perspectives on macromarketing: introduction to the special issue. Journal of Macromarketing, 39(1), pp. 5-8. (doi: 10.1177/0276146718820930)
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184396.pdf - Accepted Version 221kB |
Abstract
Introduction to the Special Issue on CCT perspectives on Macromarketing.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Sandikci Turkdogan, Professor Ozlem |
| Authors: | Sandıkcı, Ö., and Kravets, O. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Journal of Macromarketing |
| Publisher: | SAGE Publications |
| ISSN: | 0276-1467 |
| ISSN (Online): | 1552-6534 |
| Published Online: | 26 December 2018 |
| Copyright Holders: | Copyright © 2018 The Authors |
| First Published: | First published in Journal of Macromarketing 39(1): 5-8 |
| Publisher Policy: | Reproduced in accordance with the publisher copyright policy |
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