Bishop, P. (2019) Rebranding MFL. Linguist, 58(2), pp. 20-22.
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Publisher's URL: https://thelinguist.uberflip.com/the-linguist-archive/the-linguist-58-2-june-july-2019-2
Abstract
Paul Bishop argues that commercializing and re-visioning university languages are both essential and unavoidable.
| Item Type: | Articles |
|---|---|
| Keywords: | MFL, rebranding languages, commercialisation. |
| Status: | Published |
| Refereed: | No |
| Glasgow Author(s) Enlighten ID: | Bishop, Professor Paul |
| Authors: | Bishop, P. |
| College/School: | College of Arts & Humanities > School of Modern Languages and Cultures > German |
| Journal Name: | Linguist |
| Publisher: | Chartered Institute of Linguists |
| ISSN: | 0268-5965 |
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