Rebranding MFL

Bishop, P. (2019) Rebranding MFL. Linguist, 58(2), pp. 20-22.

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Publisher's URL: https://thelinguist.uberflip.com/the-linguist-archive/the-linguist-58-2-june-july-2019-2

Abstract

Paul Bishop argues that commercializing and re-visioning university languages are both essential and unavoidable.

Item Type:Articles
Keywords:MFL, rebranding languages, commercialisation.
Status:Published
Refereed:No
Glasgow Author(s) Enlighten ID:Bishop, Professor Paul
Authors: Bishop, P.
College/School:College of Arts > School of Modern Languages and Cultures > German
Journal Name:Linguist
Publisher:Chartered Institute of Linguists
ISSN:0268-5965

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