Neo-nomadic culture as a territorial brand for ‘authentic’ tourism development in Kazakhstan

Tiberghien, G. (2020) Neo-nomadic culture as a territorial brand for ‘authentic’ tourism development in Kazakhstan. Europe-Asia Studies, 72(10), pp. 1728-1751. (doi: 10.1080/09668136.2020.1776842)

Abstract

The article explores the concepts of authenticity and neo-nomadic culture as territorial brands for Kazakhstan tourism development. Using a qualitative case study methodology based on two eco-cultural tours, the article examines stakeholders’ perceptions of authenticity of several aspects of nomadic culture and how they intersect with the notion of ‘terroir’. The paper argues that constructing authentic tourism products and experiences based on contemporary Kazakhstani nomadic culture and traditions unable local stakeholders to reaffirm their territorial and cultural identities in the post-Soviet era, foster international recognition of authentic eco-cultural tourism practices and differentiate Kazakhstan from similar tourism destinations in Central Asia.

• Item Type: Articles
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Tiberghien, Dr Guillaume
• Authors: Tiberghien, G.
• College/School: College of Social Sciences > School of Social & Environmental Sustainability
• Journal Name: Europe-Asia Studies
• Publisher: Taylor and Francis
• ISSN: 0966-8136
• ISSN (Online): 1465-3427
• Published Online: 09 July 2020
• Copyright Holders: Copyright © 2020 University of Glasgow
• First Published: First published in Europe-Asia Studies 72(10): 1728-1751
• Publisher Policy: Reproduced in accordance with the copyright policy of the publisher