Explaining city branding practices in China's three mega-city regions: the role of ecological modernization

De Jong, M., Chen, Y., Joss, S. , Lu, H., Zhao, M. and Yang, Q. (2018) Explaining city branding practices in China's three mega-city regions: the role of ecological modernization. Journal of Cleaner Production, 179, pp. 527-543. (doi: 10.1016/j.jclepro.2018.01.098)

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As global cities, Hong Kong, Shanghai and Beijing operate in international economic networks; however, they are also each firmly embedded within a regional context and are surrounded by less populous and less internationally recognized neighbors. Together they form so-called mega-city regions referred to as the Greater Pearl River Delta, the Yangtze River Delta, and the Bohai Rim, each encompassing a dozen or so cities. In the wake of staggering economic growth and threatening pollution, these cities are compelled to respond to the challenge of ecological modernization (EM): aim for higher economic value added at lower environmental cost. Cities have particular industrial and regional profiles; consequently they follow different developmental pathways. In order to attract coveted investors, green and high-tech corporations, well-endowed residents and talented workforce, these cities engage in city branding practices. In this contribution, a typology of EM developmental pathways is presented and the 41 cities in the three Chinese mega-city regions are analyzed in terms of their respective pathways and city branding practices. We argue that different industrial and regional profiles allow for different developmental pathways making different city branding strategies likely. Most cities brand themselves in comformity with what their pathway would lead us to predict, except cities with a strongly manufacturing oriented profile; the brands of the latter type deviate markedly from their current reality. Cities adopting branding strategies that contrast sharply with their historical legacy and current profile risk promoting themselves in ways that the outside world is likely to perceive as lacking in credibility.

Item Type:Articles
Additional Information:This study was undertaken as part of the Smart Urban Regions of the Future (SURF) Pop Up project 'City branding in polycentric regions' funded by the NWO, the Netherlands Organisation for Scientific Research (grant no. 438.16.153).
Glasgow Author(s) Enlighten ID:Joss, Professor Simon
Authors: De Jong, M., Chen, Y., Joss, S., Lu, H., Zhao, M., and Yang, Q.
Subjects:H Social Sciences > H Social Sciences (General)
College/School:College of Social Sciences > School of Social and Political Sciences > Urban Studies
Research Group:Urban Studies
Journal Name:Journal of Cleaner Production
ISSN (Online):1879-1786
Published Online:28 January 2018
Copyright Holders:Copyright © 2018 Crown Copyright
First Published:First published in Journal of Cleaner Production 179: 527-543
Publisher Policy:Reproduced in accordance with the publisher copyright policy

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