Material conflict: MOOCs and institutional logics in business education

Morgan-Thomas, A. , Abrunhosa, A. and Canales, J. I. (2019) Material conflict: MOOCs and institutional logics in business education. In: de Vaujany, F.-X., Adrot, A., Boxenbaum, E. and Leca, B. (eds.) Materiality in Institutions: Spaces, Embodiment and Technology in Management and Organization. Series: Technology, work and globalization. Palgrave Macmillan: Cham, pp. 255-279. ISBN 9783319974712 (doi: 10.1007/978-3-319-97472-9_9)

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Although the notion of incompatibility is implicit in the research on conflicting institutional logics, few studies explicitly address it. The chapter draws on the concept of materiality and theories of digital objects to explain how materiality affects the organizational templates and reasons for the conflict. The chosen context of Massive Open Online Course (MOOCS) contradicts the conventional organizing templates in business schools (BS) but it emerges a powerful force regardless. The focus on digital materiality helps us to elaborate the role of materiality in institutional logics. By juxtaposing and reconciling the substance of the physical mater and the substantive mattering of matter, the chapter enhances the definition and the theoretical boundaries of the concept.

Item Type:Book Sections
Glasgow Author(s) Enlighten ID:Morgan-Thomas, Professor Anna and Canales, Professor J Ignacio
Authors: Morgan-Thomas, A., Abrunhosa, A., and Canales, J. I.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Palgrave Macmillan
Published Online:02 March 2019

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