Yang, W. and Meyer, K. E. (2019) Alliance proactiveness and firm performance in an emerging economy. Industrial Marketing Management, 82, pp. 226-237. (doi: 10.1016/j.indmarman.2019.01.010)
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Abstract
Alliance proactiveness is a key contributor to the performance of firms engaging in strategic alliances in industrial markets. As a foundation of alliance management capability, alliance proactiveness enables firms to react faster to emergent opportunities and gain early mover advantages. We examine the relevance of this construct and its internal and external contingencies. Specifically, we argue that the impact of alliance proactiveness is enhanced by complementary technological and leadership capabilities, as well as market growth opportunities. We test hypotheses derived from these arguments using dual response survey data of firms in China and find empirical support.
Item Type: | Articles |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Yang, Dr Wei |
Authors: | Yang, W., and Meyer, K. E. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | Industrial Marketing Management |
Publisher: | Elsevier |
ISSN: | 0019-8501 |
ISSN (Online): | 1873-2062 |
Published Online: | 25 January 2019 |
Copyright Holders: | Copyright © 2019 Elsevier Inc. |
First Published: | First published in Industrial Marketing Management 82: 226-237 |
Publisher Policy: | Reproduced in accordance with the publisher copyright policy |
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