Doyle, G. (2018) Television and the development of the data economy: data analysis, power and the public interest. Working Paper. Centre for Copyright and New Business Models in the Creative Economy (CREATe), Glasgow. (doi: 10.5281/zenodo.1999430).
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Publisher's URL: https://www.create.ac.uk/television-and-the-development-of-the-data-economy-data-analysis-power-and-the-public-interest/
Abstract
Data analysis is steadily becoming more central to management decision-making in media organizations across the globe. The reliance of subscription video on demand (SVoD) services, such as Netflix, on data analytics to underpin deci- sions about new content investment is well-established. However, what are the key opportunities and challenges facing the rest of the television industry? This article examines how data analysis is facilitating improved methods of personaliza- tion and more effective intelligence about the relative appeal of content for differ- ing audience segments. But growing reliance on big data also raises a number of critical public interest questions. This article highlights how data is now a key source of competitive advantage in the television industry and a resource that can be monopolized. It argues that media policy-making needs to pay more attention to the emergence and implications of asymmetries of power in relation to ownership and use of data in managerial decision-making.
| Item Type: | Research Reports or Papers (Working Paper) |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Doyle, Professor Gillian |
| Authors: | Doyle, G. |
| College/School: | College of Arts & Humanities > School of Culture and Creative Arts > Theatre Film and TV Studies |
| Publisher: | Centre for Copyright and New Business Models in the Creative Economy (CREATe) |
| Copyright Holders: | Copyright © 2018 The Author |
| First Published: | First published in CREATe Working Paper Series 2018/10 |
| Publisher Policy: | Reproduced under a Creative Commons License |
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