Towards a Conceptualization of Brand Polarization

Osuna Ramirez, S.A., Veloutsou, C. and Morgan-Thomas, A. (2018) Towards a Conceptualization of Brand Polarization. 13th Global Brand Conference, Newcastle, UK, 2-4 May 2018. (Unpublished)

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Abstract

No abstract available.

Item Type:Conference or Workshop Item
Status:Unpublished
Refereed:Yes
Glasgow Author(s) Enlighten ID:Morgan-Thomas, Professor Anna and Osuna Ramirez, Mr Sergio Andres and Veloutsou, Professor Cleopatra
Authors: Osuna Ramirez, S.A., Veloutsou, C., and Morgan-Thomas, A.
College/School:College of Social Sciences > Adam Smith Business School > Management
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