Osuna Ramirez, S.A., Veloutsou, C. and Morgan-Thomas, A. (2018) Towards a Conceptualization of Brand Polarization. 13th Global Brand Conference, Newcastle, UK, 2-4 May 2018. (Unpublished)
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Abstract
No abstract available.
Item Type: | Conference or Workshop Item |
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Status: | Unpublished |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Morgan-Thomas, Professor Anna and Osuna Ramirez, Mr Sergio Andres and Veloutsou, Professor Cleopatra |
Authors: | Osuna Ramirez, S.A., Veloutsou, C., and Morgan-Thomas, A. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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