Towards a Conceptualization of Brand Polarization

Osuna Ramirez, S.A., Veloutsou, C. and Morgan-Thomas, A. (2018) Towards a Conceptualization of Brand Polarization. 13th Global Brand Conference, Newcastle, UK, 2-4 May 2018. (Unpublished)

Full text not currently available from Enlighten.


No abstract available.

Item Type:Conference or Workshop Item
Glasgow Author(s) Enlighten ID:Morgan-Thomas, Professor Anna and Osuna Ramirez, Mr Sergio Andres and Veloutsou, Professor Cleopatra
Authors: Osuna Ramirez, S.A., Veloutsou, C., and Morgan-Thomas, A.
College/School:College of Social Sciences > Adam Smith Business School > Management
Related URLs:

University Staff: Request a correction | Enlighten Editors: Update this record