The allure of the illegal: choice modeling of rhino horn demand in Vietnam

Hanley, N. , Sheremet, O., Bozzola, M. and MacMillan, D. C. (2018) The allure of the illegal: choice modeling of rhino horn demand in Vietnam. Conservation Letters, 11(3), e12417. (doi: 10.1111/conl.12417)

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Abstract

Using choice modeling, we explore willingness to pay for rhino horn among existing and potential future consumers in Vietnam. We find that wild-sourced horn, harvested humanely from the least rare species, is the most highly valued product. Furthermore, consumers are willing to pay less for rhino horn products under a scenario where international trade is legalized compared to the current situation of illegal trade. We discuss the potential implications of our findings on rhino poaching and international trade policy.

Item Type:Articles (Letter)
Additional Information:The field work for this study was funded by the International Trade Centre (UN/WTO), Geneva, Switzerland.
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Hanley, Professor Nicholas
Authors: Hanley, N., Sheremet, O., Bozzola, M., and MacMillan, D. C.
College/School:College of Medical Veterinary and Life Sciences > School of Biodiversity, One Health & Veterinary Medicine
Journal Name:Conservation Letters
Publisher:Wiley
ISSN:1755-263X
ISSN (Online):1755-263X
Published Online:06 November 2017
Copyright Holders:Copyright © 2017 The Authors
First Published:First published in Conservation Letters 11(3): e12417
Publisher Policy:Reproduced under a Creative Commons License

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