Han, C. et al. (2018) Cultural differences in preferences for facial coloration. Evolution and Human Behavior, 39(2), pp. 154-159. (doi: 10.1016/j.evolhumbehav.2017.11.005)
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Abstract
Effects of facial coloration on facial attractiveness judgments are hypothesized to be “universal” (i.e., similar across cultures). Cross-cultural similarity in facial color preferences is a critical piece of evidence for this hypothesis. However, only two studies have directly compared facial color preferences in two cultures. Both of those studies reported that White UK and Black African participants showed similar preferences for facial coloration. By contrast with the cross-cultural similarity reported in those studies, here we show cultural differences in the effects of facial coloration on Chinese and White UK participants' facial attractiveness judgments. While Chinese participants preferred faces with decreased yellowness to faces with increased yellowness, White UK participants preferred faces with increased yellowness to faces with decreased yellowness. Chinese participants also demonstrated weaker preferences for facial redness and stronger preferences for facial lightness than did White UK participants. These results suggest that preferences for facial coloration are not universal.
Item Type: | Articles |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Han, Mr Chengyang and Hahn, Dr Amanda and Wang, Dr Hongyi and DeBruine, Professor Lisa and Fasolt, Vanessa and Morrison, Danielle and Kandrik, Dr Michal and Lee, Dr Anthony and Jones, Professor Benedict and Holzleitner, Dr Iris and Fisher, Dr Claire |
Authors: | Han, C., Wang, H., Hahn, A. C., Fisher, C. I., Kandrik, M., Fasolt, V., Morrison, D. K., Lee, A. J., Holzleitner, I. J., Debruine, L. M., and Jones, B. C. |
College/School: | College of Medical Veterinary and Life Sciences > School of Psychology & Neuroscience College of Science and Engineering > School of Psychology |
Journal Name: | Evolution and Human Behavior |
Publisher: | Elsevier |
ISSN: | 1090-5138 |
ISSN (Online): | 1879-0607 |
Published Online: | 02 December 2017 |
Copyright Holders: | Copyright © 2017 Elsevier |
First Published: | First published in Evolution and Human Behavior 39(2): 154-159 |
Publisher Policy: | Reproduced in accordance with the copyright policy of the publisher. |
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