Cultural differences in preferences for facial coloration

Han, C. et al. (2018) Cultural differences in preferences for facial coloration. Evolution and Human Behavior, 39(2), pp. 154-159. (doi: 10.1016/j.evolhumbehav.2017.11.005)

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Effects of facial coloration on facial attractiveness judgments are hypothesized to be “universal” (i.e., similar across cultures). Cross-cultural similarity in facial color preferences is a critical piece of evidence for this hypothesis. However, only two studies have directly compared facial color preferences in two cultures. Both of those studies reported that White UK and Black African participants showed similar preferences for facial coloration. By contrast with the cross-cultural similarity reported in those studies, here we show cultural differences in the effects of facial coloration on Chinese and White UK participants' facial attractiveness judgments. While Chinese participants preferred faces with decreased yellowness to faces with increased yellowness, White UK participants preferred faces with increased yellowness to faces with decreased yellowness. Chinese participants also demonstrated weaker preferences for facial redness and stronger preferences for facial lightness than did White UK participants. These results suggest that preferences for facial coloration are not universal.

Item Type:Articles
Glasgow Author(s) Enlighten ID:Han, Mr Chengyang and Hahn, Dr Amanda and Wang, Dr Hongyi and DeBruine, Professor Lisa and Fasolt, Vanessa and Morrison, Danielle and Kandrik, Dr Michal and Lee, Dr Anthony and Jones, Professor Benedict and Holzleitner, Dr Iris and Fisher, Dr Claire
Authors: Han, C., Wang, H., Hahn, A. C., Fisher, C. I., Kandrik, M., Fasolt, V., Morrison, D. K., Lee, A. J., Holzleitner, I. J., Debruine, L. M., and Jones, B. C.
College/School:College of Medical Veterinary and Life Sciences > School of Psychology & Neuroscience
College of Science and Engineering > School of Psychology
Journal Name:Evolution and Human Behavior
ISSN (Online):1879-0607
Published Online:02 December 2017
Copyright Holders:Copyright © 2017 Elsevier
First Published:First published in Evolution and Human Behavior 39(2): 154-159
Publisher Policy:Reproduced in accordance with the copyright policy of the publisher.

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