Brand Communities and the Roles of their Members

Veloutsou, C. and Black, I. (2017) Brand Communities and the Roles of their Members. 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR): Current and Future Trends, Developments and Challenges, London, UK, 7-8 Sept 2017.

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Item Type:Conference or Workshop Item
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., and Black, I.
College/School:College of Social Sciences > Adam Smith Business School > Management
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