Brand Communities and the Roles of their Members

Veloutsou, C. and Black, I. (2017) Brand Communities and the Roles of their Members. 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR): Current and Future Trends, Developments and Challenges, London, UK, 7-8 Sept 2017.

Full text not currently available from Enlighten.

Abstract

No abstract available.

Item Type:Conference or Workshop Item
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., and Black, I.
College/School:College of Social Sciences > Adam Smith Business School > Management
Related URLs:

University Staff: Request a correction | Enlighten Editors: Update this record