Managing the Consumer-Based Brand Equity Process Across Countries

Chatzipanagiotou, K. , Veloutsou, C. and Christodoulides, G. (2017) Managing the Consumer-Based Brand Equity Process Across Countries. AMA Global Marketing SIG, Havana, Cuba, 6-8 Apr 2017. (Unpublished)

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Abstract

No abstract available.

Item Type:Conference or Workshop Item
Additional Information:Nominated for the Best Conference Paper Award
Status:Unpublished
Refereed:Yes
Glasgow Author(s) Enlighten ID:Chatzipanagiotou, Dr Kalliopi and Veloutsou, Professor Cleopatra
Authors: Chatzipanagiotou, K., Veloutsou, C., and Christodoulides, G.
College/School:College of Social Sciences > Adam Smith Business School > Management
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