Chatzipanagiotou, K. , Veloutsou, C. and Christodoulides, G. (2017) Managing the Consumer-Based Brand Equity Process Across Countries. AMA Global Marketing SIG, Havana, Cuba, 6-8 Apr 2017. (Unpublished)
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Abstract
No abstract available.
Item Type: | Conference or Workshop Item |
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Additional Information: | Nominated for the Best Conference Paper Award |
Status: | Unpublished |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Chatzipanagiotou, Dr Kalliopi and Veloutsou, Professor Cleopatra |
Authors: | Chatzipanagiotou, K., Veloutsou, C., and Christodoulides, G. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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