Li, C., Morgan-Thomas, A. and Tang, Y. K. (2016) A Systematic Review of Literature: The Link Between CRM and Firm Performance. British Academy of Management Conference 2016, Newcastle, UK, 06-08 Sep 2016.
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Abstract
No abstract available.
Item Type: | Conference or Workshop Item |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Tang, Dr Yee Kwan and Li, Chuan and Morgan-Thomas, Professor Anna |
Authors: | Li, C., Morgan-Thomas, A., and Tang, Y. K. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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