Towards a definition of Brand Experience: an interdisciplinary perspective

Chevtchouk, Y., Veloutsou, C. and Paton, R. (2017) Towards a definition of Brand Experience: an interdisciplinary perspective. In: 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017, pp. 127-134. ISBN 9789188357694

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Publisher's URL: https://www.diva-portal.org/smash/get/diva2:1096843/FULLTEXT01.pdf#page=137

Abstract

No abstract available.

Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Chevtchouk, Yanina and Paton, Professor Robert and Veloutsou, Professor Cleopatra
Authors: Chevtchouk, Y., Veloutsou, C., and Paton, R.
College/School:College of Social Sciences > Adam Smith Business School
College of Social Sciences > Adam Smith Business School > Management
ISBN:9789188357694
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