Chevtchouk, Y., Veloutsou, C. and Paton, R. (2017) Towards a definition of Brand Experience: an interdisciplinary perspective. In: 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017, pp. 127-134. ISBN 9789188357694
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Publisher's URL: https://www.diva-portal.org/smash/get/diva2:1096843/FULLTEXT01.pdf#page=137
Abstract
No abstract available.
Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Chevtchouk, Yanina and Paton, Professor Robert and Veloutsou, Professor Cleopatra |
Authors: | Chevtchouk, Y., Veloutsou, C., and Paton, R. |
College/School: | College of Social Sciences > Adam Smith Business School College of Social Sciences > Adam Smith Business School > Management |
ISBN: | 9789188357694 |
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