Consumer-Based Brand Equity Development Process: A Diagnostic Tool for Least Favourite Brands

Veloutsou, C. , Chatzipanagiotou, K. and Christodoulides, G. (2017) Consumer-Based Brand Equity Development Process: A Diagnostic Tool for Least Favourite Brands. 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017. (Unpublished)

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Abstract

No abstract available.

Item Type:Conference or Workshop Item
Status:Unpublished
Refereed:Yes
Glasgow Author(s) Enlighten ID:Chatzipanagiotou, Dr Kalliopi and Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., Chatzipanagiotou, K., and Christodoulides, G.
College/School:College of Social Sciences > Adam Smith Business School
College of Social Sciences > Adam Smith Business School > Management

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