Veloutsou, C. , Chatzipanagiotou, K. and Christodoulides, G. (2017) Consumer-Based Brand Equity Development Process: A Diagnostic Tool for Least Favourite Brands. 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017. (Unpublished)
Full text not currently available from Enlighten.
Abstract
No abstract available.
Item Type: | Conference or Workshop Item |
---|---|
Status: | Unpublished |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Chatzipanagiotou, Dr Kalliopi and Veloutsou, Professor Cleopatra |
Authors: | Veloutsou, C., Chatzipanagiotou, K., and Christodoulides, G. |
College/School: | College of Social Sciences > Adam Smith Business School College of Social Sciences > Adam Smith Business School > Management |
University Staff: Request a correction | Enlighten Editors: Update this record