Explaining Anti-brand Community Participation

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2017) Explaining Anti-brand Community Participation. 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017. (Unpublished)

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No abstract available.

Item Type:Conference or Workshop Item
Glasgow Author(s) Enlighten ID:Morgan-Thomas, Professor Anna and Dessart, Miss Laurence and Veloutsou, Professor Cleopatra
Authors: Dessart, L., Veloutsou, C., and Morgan-Thomas, A.
College/School:College of Social Sciences > Adam Smith Business School
College of Social Sciences > Adam Smith Business School > Management

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