Kandemir, D., Acur, N. , Weerd-Nederhof, P. and Song, M. (2010) The Exploration of NPD and Marketing Roles in Strategic Flexibility. In: 17th International Product Development Management Conference, Murcia, Spain, 13-15 June, 2010,
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Abstract
No abstract available.
| Item Type: | Conference Proceedings |
|---|---|
| Refereed: | No |
| Glasgow Author(s) Enlighten ID: | Acur, Professor Nuran |
| Authors: | Kandemir, D., Acur, N., Weerd-Nederhof, P., and Song, M. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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