The role of online social interaction in the recommendation of a game brand community

Veloutsou, C. , Dessart, L. and Arvaniti, G. M. (2015) The role of online social interaction in the recommendation of a game brand community. In: Parreno, J. M., Ruiz Mafe, C. and Scribner, L. (eds.) Engaging Consumers through Branded Entertainment and Convergent Media. Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Business Science Reference, An imprint of IGI Global: Hershey, PA, pp. 89-109. ISBN 9781466683426

Full text not currently available from Enlighten.

Publisher's URL: http://www.igi-global.com/book/engaging-consumers-through-branded-entertainment/123112

Abstract

No abstract available.

Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Dessart, Miss Laurence and Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., Dessart, L., and Arvaniti, G. M.
College/School:College of Social Sciences > Adam Smith Business School
College of Social Sciences > Adam Smith Business School > Management
Publisher:Business Science Reference, An imprint of IGI Global
ISBN:9781466683426
Related URLs:

University Staff: Request a correction | Enlighten Editors: Update this record