Veloutsou, C. , Dessart, L. and Arvaniti, G. M. (2015) The role of online social interaction in the recommendation of a game brand community. In: Parreno, J. M., Ruiz Mafe, C. and Scribner, L. (eds.) Engaging Consumers through Branded Entertainment and Convergent Media. Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Business Science Reference, An imprint of IGI Global: Hershey, PA, pp. 89-109. ISBN 9781466683426
Full text not currently available from Enlighten.
Publisher's URL: http://www.igi-global.com/book/engaging-consumers-through-branded-entertainment/123112
Abstract
No abstract available.
Item Type: | Book Sections |
---|---|
Status: | Published |
Glasgow Author(s) Enlighten ID: | Dessart, Miss Laurence and Veloutsou, Professor Cleopatra |
Authors: | Veloutsou, C., Dessart, L., and Arvaniti, G. M. |
College/School: | College of Social Sciences > Adam Smith Business School College of Social Sciences > Adam Smith Business School > Management |
Publisher: | Business Science Reference, An imprint of IGI Global |
ISBN: | 9781466683426 |
Related URLs: |
University Staff: Request a correction | Enlighten Editors: Update this record