Veloutsou, C. , Aldas-Manzano, J. and Ruiz-Mafe, C. (2016) The Dual Nature of Spreading Negative eWoM for Branded Offers: Emotional Reaction Or Social Response? In: 44th Academy of Marketing Science Annual Conference, Orlanda, FL, USA, 18-21 May 2016,
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Abstract
No abstract available.
Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Ruiz-Mafe, Dr Carla and Aldas-Manzano, Dr Joaquin and Veloutsou, Professor Cleopatra |
Authors: | Veloutsou, C., Aldas-Manzano, J., and Ruiz-Mafe, C. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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