Veloutsou, C. and Black, I. (2016) Creating and Managing Brand Meaning: The Interaction and Roles of Brand Owners and Working Consumers. In: 19th International Corporate Identity Group (ICIG) Symposium, Essex, UK, 13-15 June 2016,
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Abstract
No abstract available.
Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | Veloutsou, C., and Black, I. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Related URLs: |
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