Working Consumers as Co-creators of the Brand Identity and the Brand Community Identity

Black, I. and Veloutsou, C. (2016) Working Consumers as Co-creators of the Brand Identity and the Brand Community Identity. In: 19th Academy of Marketing Science World Marketing Congress, Paris, France, 20-22 July 2016,

Abstract

No abstract available.

• Item Type: Conference Proceedings
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Veloutsou, Professor Cleopatra
• Authors: Black, I., and Veloutsou, C.
• College/School: College of Social Sciences > Adam Smith Business School > Management