Strategic manoeuvres and impression management: communication approaches in the case of a crisis event

O'Connell, B., De Lang, P., Stoner, G. and Sangster, A. (2016) Strategic manoeuvres and impression management: communication approaches in the case of a crisis event. Business History, 58(6), pp. 903-924. (doi: 10.1080/00076791.2015.1128896)

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Abstract

This historical study examines the actions of the Australian former asbestos company, James Hardie, when faced with a potentially ruinous corporate scandal between 2001 and 2007. The company became vilified as public awareness grew of the damage to public health its use of asbestos had caused. In response, it set-up a knowingly underfunded compensation fund supported by a strategy of misinformation and denial. Its actions are analysed using Oliver’s typology of strategic responses and theories of crisis management and crisis communications, providing insights into the company’s motivations for adopting strategies that took it to the brink of financial collapse.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Stoner, Professor Greg
Authors: O'Connell, B., De Lang, P., Stoner, G., and Sangster, A.
College/School:College of Social Sciences > Adam Smith Business School > Accounting and Finance
Journal Name:Business History
Publisher:Routledge (Taylor and Francis)
ISSN:0007-6791
ISSN (Online):1743-7938
Published Online:14 January 2016
Copyright Holders:Copyright © 2016 Informa UK Limited, trading as Taylor & Francis Group
First Published:First published in Business History 58(6): 903-924
Publisher Policy:Reproduced in accordance with the publisher copyright policy

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