Troubled by Ubble

Mackenzie, M. , Collins, C., McCartney, G., McCrory, M. and Wright, S. (2015) Troubled by Ubble. Lancet(386), p. 2055. (doi: 10.1016/S0140-6736(15)00970-8) (PMID:26700389)

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In their Article (Aug 8, p 533), Andrea Ganna and Erik Ingelsson1 provided a model to predict premature mortality. Using UK Biobank data, the authors developed a question set that claimed to predict the likelihood of an individual (aged 40–70 years) dying within 5 years. A so-called death quiz storm has ensued on social media. Leaving aside data concerns,2 we query the purpose of turning a predictive population model into a so-called trendable, individualised quiz. We also raise the implications for how, in this case, premature mortality is being represented to the public.

Item Type:Articles (Letter)
Glasgow Author(s) Enlighten ID:Wright, Professor Sharon and Mackenzie, Professor Mhairi
Authors: Mackenzie, M., Collins, C., McCartney, G., McCrory, M., and Wright, S.
College/School:College of Medical Veterinary and Life Sciences > School of Health & Wellbeing > Social Scientists working in Health and Wellbeing
College of Social Sciences > School of Social and Political Sciences > Urban Studies
Journal Name:Lancet
Publisher:The Lancet Publishing Group
ISSN (Online):1474-547X

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