Categorization theory and research in consumer psychology: category representation and category-based inference

Loken, B., Barsalou, L. W. and Joiner, C. (2008) Categorization theory and research in consumer psychology: category representation and category-based inference. In: Haugtvedt, C. P., Herr, P. M. and Kardes, F. R. (eds.) Handbook of Consumer Psychology. Series: Marketing and consumer psychology series. Psychology Press: New York, pp. 133-163. ISBN 9780805856033

Abstract

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• Item Type: Book Sections
• Status: Published
• Glasgow Author(s) Enlighten ID: Barsalou, Professor Lawrence
• Authors: Loken, B., Barsalou, L. W., and Joiner, C.
• College/School: College of Science and Engineering > School of Psychology
• Publisher: Psychology Press
• ISBN: 9780805856033