Ruiz-Mafe, C., Aldas-Manzano, J. and Veloutsou, C. (2015) The Effect of Negative Electronic Word of Mouth on switching Intentions: A Social Interaction Utility Approach. In: 18th Academy of Marketing Science World Marketing Congress, Bari, Italy, 14-18 Jul 2015, (Unpublished)
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Abstract
No abstract available.
| Item Type: | Conference Proceedings |
|---|---|
| Status: | Unpublished |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Ruiz-Mafe, Dr Carla and Aldas-Manzano, Dr Joaquin and Veloutsou, Professor Cleopatra |
| Authors: | Ruiz-Mafe, C., Aldas-Manzano, J., and Veloutsou, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Related URLs: |
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