Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2015) Consumer Engagement in an Online Brand Community: Development and Validation of a Scale. In: 18th Academy of Marketing Science World Marketing Congress, Bari, Italy, 14-18 Jul 2015, (Unpublished)
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Abstract
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| Item Type: | Conference Proceedings |
|---|---|
| Status: | Unpublished |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Morgan-Thomas, Professor Anna and Dessart, Miss Laurence and Veloutsou, Professor Cleopatra |
| Authors: | Dessart, L., Veloutsou, C., and Morgan-Thomas, A. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Related URLs: |
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