Doyle, G. (2000) The economics of monomedia and cross-media expansion. Journal of Cultural Economics, 24(1), pp. 1-26. (doi: 10.1023/A:1007599617438)
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Abstract
Since the early 1990s, regulators across the globehave faced increasing pressure from media firms toliberalise domestic media and cross-media ownershiprestrictions. Based on empirical research carried outin the U.K., this paper examines the ``economic'' case putforward in favour of deregulation. Findings suggestthat, although factors other than size will affectperformance, there is generally a strong and positivecorrelation between the market share and the operatingprofitability of firms involved in either televisionor radio broadcasting or newspaperpublishing. But, with regard to cross-media ownershipof television and newspapers, there is nocompelling evidence that diagonal integration bringsabout inherent synergies, economies of scope or othereconomic benefits. Thus, whereas a variety ofeconomic efficiency gains may be available to justifya relaxation of restrictions over monomedia expansion,few such benefits can be found in support ofderegulating cross-ownership of television andnewspapers.
Item Type: | Articles |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Doyle, Professor Gillian |
Authors: | Doyle, G. |
College/School: | College of Arts & Humanities > School of Culture and Creative Arts > Theatre Film and TV Studies |
Journal Name: | Journal of Cultural Economics |
Publisher: | Springer US |
ISSN: | 0885-2545 |
ISSN (Online): | 1573-6997 |
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