The economics of monomedia and cross-media expansion

Doyle, G. (2000) The economics of monomedia and cross-media expansion. Journal of Cultural Economics, 24(1), pp. 1-26. (doi: 10.1023/A:1007599617438)

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Since the early 1990s, regulators across the globehave faced increasing pressure from media firms toliberalise domestic media and cross-media ownershiprestrictions. Based on empirical research carried outin the U.K., this paper examines the ``economic'' case putforward in favour of deregulation. Findings suggestthat, although factors other than size will affectperformance, there is generally a strong and positivecorrelation between the market share and the operatingprofitability of firms involved in either televisionor radio broadcasting or newspaperpublishing. But, with regard to cross-media ownershipof television and newspapers, there is nocompelling evidence that diagonal integration bringsabout inherent synergies, economies of scope or othereconomic benefits. Thus, whereas a variety ofeconomic efficiency gains may be available to justifya relaxation of restrictions over monomedia expansion,few such benefits can be found in support ofderegulating cross-ownership of television andnewspapers.

Item Type:Articles
Glasgow Author(s) Enlighten ID:Doyle, Professor Gillian
Authors: Doyle, G.
College/School:College of Arts & Humanities > School of Culture and Creative Arts > Theatre Film and TV Studies
Journal Name:Journal of Cultural Economics
Publisher:Springer US
ISSN (Online):1573-6997

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