Guest editor’s introductory essay: special issue on multi-platform strategies

Doyle, G. (2015) Guest editor’s introductory essay: special issue on multi-platform strategies. Journal of Media Business Studies, 12(1), pp. 3-6. (doi: 10.1080/16522354.2015.1027116)

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Item Type:Articles (Editorial)
Glasgow Author(s) Enlighten ID:Doyle, Professor Gillian
Authors: Doyle, G.
College/School:College of Arts > School of Culture and Creative Arts > Theatre Film and TV Studies
Journal Name:Journal of Media Business Studies
Journal Abbr.:JOMBS
Publisher:Jonkoping International Business School
ISSN (Online):2376-2977
Copyright Holders:Copyright © 2015 Taylor and Francis
First Published:First published in Journal of Media Business Studies 12(1):3-6
Publisher Policy:Reproduced with the permission of the publisher

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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
537981'Multi-platform media and the digital challenge: Strategy, Distribution and Policy'Gillian DoyleEconomic & Social Research Council (ESRC)ES/J011606/1CCA - THEATRE FILM AND TV STUDIES