Zhou, B., Hui, S. C. and Fong, A. C.M. (2005) A web usage lattice based mining approach for intelligent web personalization. International Journal of Web Information Systems, 1(3), pp. 137-146. (doi: 10.1108/17440080580000089)
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Abstract
With the explosive growth of information available on the World Wide Web, it has become much more difficult to access relevant information from the Web. One possible approach to solve this problem is web personalization. In this paper, we propose a novel WUL (Web Usage Lattice) based mining approach for mining association access pattern rules for personalized web recommendations. The proposed approach aims to mine a reduced set of effective association pattern rules for enhancing the online performance of web recommendations. We have incorporated the proposed approach into a personalized web recommender system known as AWARS. The performance of the proposed approach is evaluated based on the efficiency and the quality. In the efficiency evaluation, we measure the number of generated rules and the runtime for online recommendations. In the quality evaluation, we measure the quality of the recommendation service based on precision, satisfactory and applicability. This paper will discuss the proposed WUL-based mining approach, and give the performance of the proposed approach in comparison with the Apriori-based algorithms.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Fong, Dr Alvis Cheuk Min |
| Authors: | Zhou, B., Hui, S. C., and Fong, A. C.M. |
| College/School: | College of Science and Engineering > School of Computing Science |
| Journal Name: | International Journal of Web Information Systems |
| Publisher: | Emerald |
| ISSN: | 1744-0084 |
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