Strategic management: Strategists at Work

MacIntosh, R. and MacLean, D. (2014) Strategic management: Strategists at Work. Palgrave Macmillan: London. ISBN 9781137035448

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Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.

Item Type:Books
Glasgow Author(s) Enlighten ID:MacIntosh, Professor Robert and MacLean, Professor Donald
Authors: MacIntosh, R., and MacLean, D.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Palgrave Macmillan

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