Sex-specificity in the reward value of facial attractiveness

Hahn, A. C. , Fisher, C. I., Debruine, L. and Jones, B. C. (2016) Sex-specificity in the reward value of facial attractiveness. Archives of Sexual Behavior, 45(4), pp. 871-875. (doi: 10.1007/s10508-015-0509-1) (PMID:25868402)

102653.pdf - Accepted Version



Studies of the sex-specificity of sexual arousal in adults (i.e., the tendency to respond more strongly to preferred-sex individuals than non-preferred sex individuals) have suggested that heterosexual men, homosexual men, and homosexual women show stronger sex-specific responses than do heterosexual women. Evidence for a similar pattern of results in studies investigating the reward value of faces is equivocal. Consequently, we investigated the effects of (1) sexual orientation (homosexual vs. heterosexual), (2) sex (male vs. female), (3) image sex (preferred-sex vs. non-preferred-sex), and (4) the physical attractiveness of the individual shown in the image on the reward value of faces. Participants were 130 heterosexual men, 130 homosexual men, 130 heterosexual women, and 130 homosexual women. The reward value of faces was assessed using a standard key-press task. Multilevel modeling of responses indicated that images of preferred-sex individuals were more rewarding than images of non-preferred-sex individuals and that this preferred-sex bias was particularly pronounced when more physically attractive faces were presented. These effects were not qualified by interactions involving either the sexual orientation or the sex of our participants, however, suggesting that the preferred-sex bias in the reward value of faces is similar in heterosexual men, homosexual men, heterosexual women, and homosexual women.

Item Type:Articles
Glasgow Author(s) Enlighten ID:Hahn, Dr Amanda and DeBruine, Professor Lisa and Jones, Professor Benedict and Fisher, Dr Claire
Authors: Hahn, A. C., Fisher, C. I., Debruine, L., and Jones, B. C.
College/School:College of Medical Veterinary and Life Sciences > School of Psychology & Neuroscience
College of Social Sciences > School of Education > Interdisciplinary Science Education Technologies and Learning
Journal Name:Archives of Sexual Behavior
ISSN (Online):1573-2800
Copyright Holders:Copyright © 2015 Springer International Publishing
First Published:First published in Archives of Sexual Behavior 45(4):871-875
Publisher Policy:Reproduced in accordance with the copyright policy of the publisher

University Staff: Request a correction | Enlighten Editors: Update this record

Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
604381OCMATE�\200\224 Do oral contraceptives alter women�\200\231s mate preferences?Benedict JonesEuropean Research Council (ERC)OCMATE FP7ERC28RI NEUROSCIENCE & PSYCHOLOGY