Quantitative Modelling in Marketing in Management

Moutinho, L., Huarng, K.-H., Godinho, P. and Silva, M. (Eds.) (2014) Quantitative Modelling in Marketing in Management. Scientific Press: Singapore. ISBN 9789814407717

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Item Type:Edited Books
Status:Published
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors:
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Scientific Press
ISBN:9789814407717

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