A model for optimizing earned attention in social media based on a memetic algorithm

Moutinho, L. and Huarng, K.-H. (2014) A model for optimizing earned attention in social media based on a memetic algorithm. In: Moutinho, L., Huarng, K.-H., Godinho, P. and Silva, M. (eds.) Quantitative Modelling in Marketing in Management. Scientific Press: Singapore. ISBN 9789814407717

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Abstract

No abstract available.

Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L., and Huarng, K.-H.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Scientific Press
ISBN:9789814407717

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