Moutinho, L. and Huarng, K.-H. (2014) A model for optimizing earned attention in social media based on a memetic algorithm. In: Moutinho, L., Huarng, K.-H., Godinho, P. and Silva, M. (eds.) Quantitative Modelling in Marketing in Management. Scientific Press: Singapore. ISBN 9789814407717
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No abstract available.
Item Type: | Book Sections |
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Status: | Published |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Moutinho, L., and Huarng, K.-H. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | Scientific Press |
ISBN: | 9789814407717 |
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