Routledge Companion to the Future of Marketing

Moutinho, L., Bigné, E. and Manrai, A. K. (2014) Routledge Companion to the Future of Marketing. Series: Routledge Companions in Business, Management and Accounting. Routledge: Abingdon. ISBN 9780415625920

Abstract

Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities.<p></p> Going beyond a state-of-the-art view of the discipline, this innovative volume focuses on the advances being made in many different areas such as; critical thinking, new paradigms, novel conceptualisations, as well as key technological innovations with a direct impact on the theory and practice of marketing. Each chapter presents an expert overview, and an analytical and engaging discussion of the topic, as well as introducing a specific research agenda paving the way for the future.<p></p> The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of marketing scholars, transforming current thinking into new perspectives and advances in marketing knowledge.

• Item Type: Books
• Status: Published
• Glasgow Author(s) Enlighten ID: Moutinho, Professor Luiz
• Authors: Moutinho, L., Bigné, E., and Manrai, A. K.
• College/School: College of Social Sciences > Adam Smith Business School > Management
• Publisher: Routledge
• ISBN: 9780415625920