Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2014) External brand communication: a literature review of the antecedents to word-of-mouth. In: Grigoriou, N. and Veloutsou, C. (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 79-106. ISBN 9786185065584
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| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra and Morgan-Thomas, Professor Anna |
| Authors: | Pasternak, O., Veloutsou, C., and Morgan-Thomas, A. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Athens Institute of Education and Research (ATINER) |
| ISBN: | 9786185065584 |
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