External brand communication: a literature review of the antecedents to word-of-mouth

Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2014) External brand communication: a literature review of the antecedents to word-of-mouth. In: Grigoriou, N. and Veloutsou, C. (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 79-106. ISBN 9786185065584

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Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Morgan-Thomas, Professor Anna and Veloutsou, Professor Cleopatra
Authors: Pasternak, O., Veloutsou, C., and Morgan-Thomas, A.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Athens Institute of Education and Research (ATINER)
ISBN:9786185065584

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