Brand communities and anti-brand communities: similarities, differences and implications to practitioners

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2014) Brand communities and anti-brand communities: similarities, differences and implications to practitioners. In: Grigoriou, N. and Veloutsou, C. (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 63-78. ISBN 9786185065584

Full text not currently available from Enlighten.

Abstract

No abstract available.

Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Morgan-Thomas, Professor Anna and Dessart, Miss Laurence and Veloutsou, Professor Cleopatra
Authors: Dessart, L., Veloutsou, C., and Morgan-Thomas, A.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Athens Institute of Education and Research (ATINER)
ISBN:9786185065584

University Staff: Request a correction | Enlighten Editors: Update this record