Dessart, L., Morgan-Thomas, A. and Veloutsou, C. (2014) Customer engagement in online brand communities: a social media perspective. In: 9th Global Brand Conference, AM SIG, Hertfordshire, UK, 9-11 Apr 2014,
Full text not currently available from Enlighten.
Publisher's URL: http://www.herts.ac.uk/about-us/events/2014/april/9th-global-brand-conference
Abstract
No abstract available.
| Item Type: | Conference Proceedings |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Dessart, Miss Laurence and Veloutsou, Professor Cleopatra and Morgan-Thomas, Professor Anna |
| Authors: | Dessart, L., Morgan-Thomas, A., and Veloutsou, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
University Staff: Request a correction | Enlighten Editors: Update this record
Deposit and Record Details
Deposit and Record Details