Customer engagement in online brand communities: a social media perspective

Dessart, L., Morgan-Thomas, A. and Veloutsou, C. (2014) Customer engagement in online brand communities: a social media perspective. In: 9th Global Brand Conference, AM SIG, Hertfordshire, UK, 9-11 Apr 2014,

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Publisher's URL: http://www.herts.ac.uk/about-us/events/2014/april/9th-global-brand-conference

Abstract

No abstract available.

Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Morgan-Thomas, Professor Anna and Dessart, Miss Laurence and Veloutsou, Professor Cleopatra
Authors: Dessart, L., Morgan-Thomas, A., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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